Sims

The annual Sims photo shoot took place last month in Silverton and Telluride, Colorado. The entire Sims team was in attendance including Steve Fisher, Colin Langlois, Gaetan Chanut, Erich Dummer and Lindsey Jacobellis. The campaign was shot by Aaron Dodds, Senior Photographer at Snowboarder Magazine. The five day shoot started in Silverton where natural terrain backcountry shots were captured via helicopter. Not only did the team riders shred Silverton but so did the legendary Tom Sims. The village at Telluride provided a great backdrop for lifestyle imagery showcasing the 09/10 Sims outerwear and hardgoods. Inspired by Tom Sims the riders had a spontaneous session on historical Sims boards, the Switchblade and the Salasnek, producing some classic images. On the last day of the shoot Dodds shot the riders boosting off of a 60 ft jump at sunset. Thanks to everyone who helped make this shoot happen!